Learn the basics
Short, plain-language fact sheets on the three pillars — planet, animals, humans — each one sourced and ready to read in five minutes.
Learn · Share · Act
Resources for planet, animals, and humans.
Free, sourced fact sheets, cruelty-free shopping guides, and a reference library — built so anyone can learn the basics and share accurate information with family, friends, students, and journalists.
Shop cruelty-free
Practical guides for groceries, clothing, cosmetics, and travel — including swap tables and a printable phrase card.
Share with confidence
Every claim links to its source so you can paste the link into a thread, a paper, or a family group chat without losing the trail.
Fact sheets
The arguments, in plain language.
Six sourced briefings covering animals, the planet, your health, the myths you'll hear, the vocabulary you'll need, and the comparisons that come up most often.
Animals in the food system
Annual kill numbers, confinement systems, and what the science says about sentience — written for sharing with a skeptical friend.
Read fact sheetClimate and the planet
Greenhouse emissions, land use, deforestation, water and biodiversity — the numbers behind why food is a climate decision.
Read fact sheetHealth and nutrition
Evidence on heart disease, type 2 diabetes, cancer, longevity, and how to build a balanced plant-based plate.
Read fact sheetMyths, debunked
Protein, B12, soy, palm oil, 'lions eat meat' — short, sourced answers to the questions that come up at every dinner table.
Open myth libraryGlossary of terms
From 'ahimsa' to 'zoonosis' — clear definitions for the words that show up in this conversation.
Browse glossarySide-by-side comparisons
Vegan vs vegetarian, plant-based vs flexitarian, oat vs dairy — quick reference tables you can screenshot and share.
See comparisonsCruelty-free guides
Practical guides for daily life.
Six step-by-step guides for moving the parts of life that touch animals — what to buy, what to swap, what to say at the table.
7-Day starter plan
A gentle, culture-aware first week — daily meals, a shopping list, and what to do when cravings hit.
Start the planCruelty-free swaps
Dairy, eggs, leather, wool, down, beeswax — what to look for on the label and the plant-based alternative.
See swap guidePhrase card for travel
Print-ready phrases in 25 languages — 'I don't eat meat, dairy, eggs, or fish' — to hand to a server anywhere.
Get the cardFootprint calculator
See what one year of your current diet costs the planet — and what plant-forward eating would save.
Run the numbersHow to go vegan
A practical, judgement-free transition guide — for families, athletes, students, and stubborn relatives.
Open the guideSustainable living beyond the plate
Clothing, cosmetics, cleaning products, finance — extending the cruelty-free lens to the rest of daily life.
ExploreReference library
Go to the source.
The institutions, datasets, and peer-reviewed papers we rely on. Bookmark them, cite them, share them — and check our claims against the originals.
- FAO — Livestock & environment
Food and Agriculture Organization of the United Nations: global data on emissions, land and water use from animal agriculture.
- IPCC — Climate Change and Land
Special report from the Intergovernmental Panel on Climate Change on the role of food systems in the climate crisis.
- Our World in Data — Food
Open dataset and visualizations on the environmental impact of foods, by Oxford researcher Hannah Ritchie.
- Poore & Nemecek (2018), Science
The largest-ever meta-analysis of food's environmental impact — covering 38,700 farms across 119 countries.
- Academy of Nutrition & Dietetics — Vegetarian diets
Position paper: well-planned vegetarian and vegan diets are healthful and appropriate for all life stages.
- PCRM — Plant-based nutrition
Physicians Committee for Responsible Medicine: clinician-reviewed nutrition resources and patient handouts.
- ProVeg International — Reports
Sector reports and white papers on plant-based food systems, policy, and corporate transition.
- Faunalytics — Research library
Peer-reviewed research and meta-studies on animal advocacy, dietary change, and consumer behaviour.
- Animal Charity Evaluators
Independent reviews of the most effective animal-protection charities, with full methodology.
- Sentience Institute
Research on the moral circle, factory farming, and the path to a post-animal-agriculture future.
Free to share. Free to translate.
Everything on this page is published under a permissive licence so educators, journalists, organizers, and faith communities can reuse it without asking. Quote it, screenshot it, translate it, print it. Just keep the sources attached so the reader can verify what they're reading.