Rescued cows in a sanctuary pasture at golden hour
Vegan life

Being vegan

A practice of compassion, repeated daily.

Veganism is not a diet you tolerate; it is a way of seeing the world. Once you notice that the cow on the carton had a calf taken from her, that the egg on the plate came from a hen who lost her brothers at the hatchery, the question becomes less about food and more about consistency. This page is for people who want to live that consistency without losing joy, friends, or curiosity.

222new vegans and vegetarians
21%changed overnight
16% vs 8%gave up within six months
36% → 66%strongly identified with their diet

More than what is on the plate

Vegans avoid animal products in food (meat, fish, dairy, eggs, honey) but also in clothing (leather, wool, silk, down, fur), cosmetics (animal-tested or animal-derived ingredients) and entertainment (zoos, circuses, aquaria, horse and dog racing). The thread that connects them is simple: where there is a reasonable alternative, we use it rather than the animal-based version.

A philosophy, not a purity test

The Vegan Society's definition of veganism includes the phrase 'as far as is possible and practicable.' That clause matters. Unavoidable animal-derived processing aids, existing leather possessions and necessary medication can raise different practical questions. The Society advises taking prescribed medicines. Veganism asks for honest direction and persistence, not for impossible perfection.

A multigenerational family sharing a plant-based meal
The hardest part is usually the dinner table, not the food.

The social part

Social situations can be challenging for new vegans, alongside finding food and feeling healthy on the diet. Useful habits: tell hosts in advance, bring a generous shareable dish, ask for ingredients rather than for a special menu, and let your relatives observe rather than argue. Supportive people around you can make the change easier.

Hands cooking tofu and vegetables in a cast-iron skillet
Cooking regularly is the single strongest predictor of staying vegan.

"Veganism asks for honest direction and persistence, not for impossible perfection."

Living it long-term

Research identifies several possible supports for staying vegan or vegetarian, but not a three-trait formula for remaining vegan for decades. In Faunalytics' six-month study, feeling unhealthy, low identification with veganism or vegetarianism, and perceived social stigma were associated with abandoning the transition. Social support and practical food skills may help.

Habits that make it sustainable

Cook in batches

A pot of beans and a tray of roasted vegetables on Sunday can cover several weekday lunches. Having food ready may make tired days easier.

Carry a snack

A small bag of nuts in your coat pocket prevents the airport-meltdown decision that ends three months of effort.

Find your three restaurants

You don't need every restaurant to be vegan. You need three near home where you know the staff and the food.

Connect with others

A vegan friend, an online group, or a local cooking class can provide useful practical and social support.

How quickly new vegans and vegetarians changed

Planned transition speed among 222 new vegans and vegetarians in the US and Canada.

% of participants

  • Overnight21
  • A few days or weeks38
  • Many weeks or a few months34
  • Many months7

Faunalytics, 'Many Paths To One Goal', 2021, key findings

What research on new vegans found

222
new vegans and vegetarians
Followed for six months in the US and Canada; Faunalytics
21%
changed overnight
Most took days, weeks or months; Faunalytics 2021
16% vs 8%
gave up within six months
Weak versus stronger identity with their diet; Faunalytics 2022
36% → 66%
strongly identified with their diet
At the start versus six months later; Faunalytics 2022

Why people stay vs. why people quit

Practical considerations informed by research on current, former and transitioning vegans and vegetarians; not ranked predictors.

FactorPotential supportsPotential challenges
MotivationPersonally meaningful reasonsLow motivation
SocialSupportive social contactsNo vegan in close circle
CookingCan prepare suitable mealsRelies on takeaway
Identity"I am vegan"Low identification with the change
CravingsFound satisfying alternativesFrequent animal-product cravings

Sources: Faunalytics 2014 survey and 2022 Barriers and Strategies report; practical examples are illustrative.

What changes in the first ninety days

Early on, focus on logistics: a new shopping list, two or three new staple recipes, a reliable B12 source. Social situations also take practice: telling people, navigating restaurants, hosting a meal. Familiarity develops at different speeds. People who stop often mention feeling unhealthy, weak identification with the change or social pressure, so build a support network alongside practical cooking and nutrition skills.

The quiet ethical scope

Beyond the obvious — meat, dairy, eggs — being vegan touches the corners of a life: the gelatin in some vitamins, the lanolin in some lip balms, the down in a winter coat inherited from a parent. One pragmatic approach is to change new purchases while keeping existing possessions until they wear out. Views differ on older animal-derived belongings; aim for thoughtful decisions rather than impossible perfection.

The unexpected wins

Possible benefits go beyond the menu: cheaper grocery bills when inexpensive staples replace meat, satisfaction from aligning purchases with values, discovering unfamiliar flavours, and friendships with other vegans. Experiences vary, but these small daily pleasures can help the change feel worthwhile.

Identity and social acceptance grew over six months

Two separate measures in the same cohort, at the start and after six months. These are not retention rates.

% of respondents

  • Strong identity: start36
  • Strong identity: 6 months66
  • Feels society accepts diet: start46
  • Feels society accepts diet: 6 months67

Faunalytics, 'Barriers And Strategies', 2022, Figures 3 and 4

The first year, week by week

Composite of Faunalytics survey data and Vegan Society retention reports.

  1. Week 1

    Pantry and basics

    Swap a few familiar staples for plant-based versions, check fortification labels and set up a reliable vitamin B12 source.

  2. Week 4

    The social test

    Plan ahead for family meals and restaurants. Practise a short, friendly explanation of your choice and ask for practical help.

  3. Month 3

    Build familiar meals

    Keep the recipes you enjoy and can cook confidently, and adjust portions so you are eating enough.

  4. Month 6

    Review your experience

    Notice what helps and what is still hard. In research, identification with the diet tended to grow over the first six months.

  5. Year 1

    Keep what works

    Review food variety, supplements and spending. See a registered dietitian if you have persistent symptoms or nutrition worries.

Small rituals that hold the practice together

A weekly cookbook night

Pick one new recipe a week. By the end of a year you'll have fifty dishes you can make without thinking.

A B12 spot on the counter

Keep the supplement somewhere visible, following its storage instructions and keeping it away from children. A regular cue can help you remember it.

One stocked freezer shelf

Frozen edamame, peas, berries and a bag of pre-cooked grains turn the worst weeknight into a fifteen-minute meal.

A 'why' note you can re-read

Save the article, the documentary clip, or the photograph that first moved you. On hard weeks, it does more than willpower.

Questions people actually ask

Is veganism only about food?

No. Food is the largest and most frequent point of contact, but veganism extends to clothing, cosmetics and entertainment whenever practical alternatives exist.

Do I have to be perfect?

No. The Vegan Society definition explicitly says 'as far as is possible and practicable.' Aim for honest, durable progress.

What if my family resists?

Some families resist at first; others are supportive. Try sharing food rather than arguing, and explain what help you need. Attitudes may soften with familiarity, but there is no guaranteed timetable.

Is it expensive?

Beans, rice, oats, lentils, frozen vegetables and seasonal fruit can be inexpensive staples. Costs depend on local prices, availability and what you buy; mock meats and specialty cheeses can add to the bill.

More questions people ask quietly

Is it expensive?

Beans, rice, oats, frozen vegetables and seasonal produce can be affordable staples. Mock meats and artisan cheeses may cost more than conventional alternatives, but prices vary and you don't need them. A staple-based vegan diet can cost less in some settings; savings are not guaranteed for every household.

What about my pets?

Cats are obligate carnivores and should eat meat-based food unless you work closely with a veterinary nutritionist on a tested alternative. Dogs need a complete, balanced diet; discuss plant-based feeding with your vet and choose food with an appropriate nutritional adequacy statement. AAFCO sets standards but does not certify foods.

Do I need to throw out my old leather?

No. Keeping existing boots until they wear out is one way to avoid waste and replacement purchases. Some vegans prefer to donate or re-home animal-derived belongings. Choose an approach that fits your values, and consider non-animal alternatives when replacing them.

What if I slip up?

An accidental mistake need not end your commitment. Return to vegan food at the next meal and work out what would help next time. Avoid treating one lapse as total failure, but remember that people stop for many reasons, including health concerns, practical barriers and social pressures.

What the evidence says

Three things peer-reviewed research consistently finds about people who live vegan.

  1. Vegan diets need careful planning and a reliable vitamin B12 source.

    The British Dietetic Association says well-planned plant-based diets can support healthy living at every age. Vegans need fortified foods or supplements for vitamin B12 and should pay attention to other nutrients too. Pregnancy, childhood and medical conditions call for tailored professional advice.[1]

  2. Identifying with your diet is linked to sticking with it.

    Faunalytics followed 222 new vegans and vegetarians in the US and Canada for six months. People who identified only weakly with their diet were about twice as likely to abandon it as others (16% versus 8%). This is an association, not proof that a label causes persistence.[2]

  3. Health, environment and animals are distinct motivations.

    Hopwood and colleagues' 2020 PLOS ONE study built a questionnaire that measures health, environmental and animal-rights motives separately. Among non-vegetarians, health was the most common reason for considering vegetarian eating. The study describes motives; it does not rank which one lasts longest.[3]

Ready to begin?

If this resonates, the seven-day starter walks you through your first week, meal by meal, with a regional grocery list.

Key takeaways

  • Familiar meals and reliable routines can make the switch easier over time.
  • Social eating gets easier as major chains, restaurants and airlines add default options.
  • Family and friends usually adjust — often with curiosity rather than conflict.
  • The tricky moments (travel, work events, holidays) have well-worn scripts and shortcuts.

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Frequently asked questions

Offer to bring a dish, and eat well before if unsure. Most families adapt within a few visits. Framing it as 'what you eat' rather than 'what they should' reduces friction dramatically.

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