Why food, before transport or flying
Two thirds of the average diet's greenhouse footprint comes from what you eat, not how it gets to you. A 2018 Science meta-analysis (Poore & Nemecek) of 38,000 farms found that the average vegan diet has roughly a quarter of the climate impact of the average meat-heavy diet — a bigger reduction than driving an electric car, flying less, or recycling everything. The diet is the lever.


