Yadda ake kawar da siyasa daga motsi: littafin wasa mai amfani

Hujjar a takaice

Manzo na farko

Wanda ya faɗi shi yana motsa mutane fiye da abin da aka faɗa. Manzannin cikin ƙungiya sun fi ƙwararrun baƙi tasiri a kan batutuwan da ake jayayya.

Fassara, kada ku canza addini

Binciken tushen ɗabi'a ya gano cewa hujjojin da aka tsara cikin dabi'un masu sauraro sun fi rinjaye sosai.

Buƙatu ɗaya

Bukatu da yawa suna rasa duk wanda bai yarda da wani bangare ba.

Bincika harshen ku

Kalmomin siyasa a cikin kayan aikin ku suna gaya wa rabin masu sauraron ku cewa shafin ba nasu ba ne, kafin su isa ga hujjar.

1. Zaɓi manzannin da masu sauraron ku suka riga suka amince da su

Ga masu sauraro na karkara, manomin da ya bar noman alade ya fi farfesa daraja. Ga masu sauraro na addini, fasto, malami ko liman ya fi masanin ɗabi'a daraja. Ga maza masu shekaru 18-35, ɗan wasa ko mai horar da ƙarfi ya fi kowannensu daraja. Wannan ba son zuciya ba ne, yadda ake amincewa ke nan: mutane suna karɓar bayanai masu tsada daga mutanen da suka yi imani suna da sha'awa irin ta su.

Sigar aiki: kafin tsara yaƙin neman zaɓe, rubuta wanda masu sauraron ku suke saurara, kuma ku je ku nemo ɗaya.

2. Fassara zuwa harshen ɗabi'a na masu sauraro

Binciken tushen ɗabi'a (Haidt, Graham da abokan aiki, da aikin Feinberg & Willer kan sake tsarawa) ya gano cewa masu ra'ayin mazan jiya suna amsawa sosai ga tsafta, aminci da ikon iko, kuma masu ci gaba suna amsawa ga cutarwa da adalci — kuma cewa sake tsara hujja zuwa tushen masu sauraro yana ƙara rinjaye a aunawa.

Ga dabbobi wannan yana aiki da kyau. Tsafta: gaskiyar tsaftar tsarin tsarewa da abin da ke ƙarewa a cikin nama. Aminci da al'ada: abin da noma yake a da da abin da masana'antu ta yi masa. Iko da aiki: abin da amana ke buƙata daga waɗanda aka ba su iko bisa halittu. Adalci: wanda ke biyan ainihin farashin nama mai arha.

• —Kiyaye ainihin gaskiyar daidai a cikin dukkan tsare-tsare — kawai hanyar shiga ta canza.
• —Kada ku taɓa amfani da tsarin da ba za ku iya karewa da gaskiya ba.
• —Gwada tsare-tsare a kan masu sauraro na gaske, ba a kan ƙungiyar ku ba.

Gwajin saƙo ba shine ko bangarenku ya yaba ba. Shi ne ko ɗayan bangaren ya gama karanta shi.

3. Kiyaye kowace buƙatu ta zama mai taken guda ɗaya

Yaƙin neman dabbobi mafi nasara a cikin shekaru ashirin da suka gabata sun kasance ƙanana: alkawuran kwai marasa keji, hana kejin ciki, hana fitar da dabbobi da rai, ranakun rashin nama a gidajen cin abinci na jama'a. Buƙatu ƙanana suna barin haɗin gwiwa ya kafa a kan wani batu na yarda ɗaya kuma ya watse kafin rashin jituwa ta bayyana.

Sakamakon haka shine horo. Lokacin da wani ya ba da ƙarin wani dalili mara alaƙa a cikin yaƙin neman zaɓen ku, amsar ita ce a'a — ba don dalilin ba daidai ba ne, amma don yaƙin neman zaɓen ba game da shi ba ne.

4. Bincika harshen ku da hotunan ku

Gudanar da shafi ɗaya na kayan aikin ku ta wannan jerin abubuwan dubawa. Shin yana amfani da kalmomin da ake karantawa a matsayin gajeriyar hanyar siyasa? Shin yana ɗaukan matsayin mai karatu a kan batutuwan da ba su da alaƙa? Shin hotunan suna amfani da ƙungiyar jama'a ɗaya kawai? Shin yana ɗaukar mutanen karkara, mafarauta ko manoma a matsayin abokan gaba? Kowane 'e' yana rasa masu karatu waɗanda suka yarda da hujjar dabba.

Maye gurbin hukunci na mutane da bayanin ayyuka. 'Mutanen da suke cin nama suna da hannu' yana rasa ɗakin; 'ga abin da ke faruwa a cikin kejin alade' yana kiyaye shi.

5. Auna abin da ya dace

Shiga daga mutanen da suka riga sun yarda da ku shine mafi sauƙin ma'auni don motsawa kuma mafi ƙarancin daraja. A maimakon haka, bi: abincin da aka canza, manufofin kamfanoni da aka canza, ƙuri'u da aka canza, da kuma tsarin siyasa na masu sauraron ku. Idan masu sauraron ku sun yi kama da ƙungiyar zaɓe ɗaya, dabarar ku ta ƙare kuma ya kamata ku san hakan kafin yaƙin neman zaɓe na gaba.

Tambayoyin da mutane ke yi

Majiyoyi

• Feinberg & Willer — sake tsara ɗabi'a da rinjaye
• Faunalytics — ɗakin karatu na bincike kan tasirin bayar da shawarwari
• Ka'idar Tushen ɗabi'a — taƙaitaccen bayani
• The Humane League — sakamakon yaƙin neman kwai marasa keji na kamfanoni

Ci gaba